There's an exciting update for K-drama lovers - Vincenzo star Song Joong Ki's hit drama Reborn Rich has finally been greenlit. The renewal announcement was made by Artist Company and Artist Studio, two entertainment companies that have teamed up for the first time on this project.
The Song Joong Ki drama tells the story of Yoon Hyun-woo, a man who serves as one of the most loyal and dedicated employees for the powerful Soonyang Group. It's a major family-owned conglomerate, or "Chaebol" as we call it in Korean. Despite giving it his all, Hyun-woo ends up getting betrayed, framed for tax fraud, and eventually murdered.
Then comes the most awaited supernatural twist in Reborn Rich, as Hyun-woo wakes up to find himself back in 1987. More shockingly, he is now in the body of Jin Do-jun, the youngest grandson of Jin Yang Cheol — the same Soonyang chairman whose family was responsible for his death.
Hyun-woo starts rewriting his fate with his ultimate goal being to settle the score with the ones responsible for his death. As the series progresses, Hyun-woo uses his future knowledge to outsmart his rivals and gradually take control of the Soonyang empire.
The show is one of Song Joong Ki's most acclaimed works, and also stands as the second highest-rated series in Korean cable television history. With the second chapter, the makers are aiming to garner global recognition for the story.
Song Joong Ki's popular drama Reborn Rich has been renewed for Season 2

With work ranging from Descendants of the Sun to Vincenzo, Song Joong Ki is one of the most globally acclaimed South Korean actors. He also had a cameo in another hit K-Drama, Queen of Tears, in which he reprised the role of Vincenzo Cassano as a diverse attorney for Hae-in.
The new chapter of Reborn Rich is shifting the story to a global level, which means there will be new characters, hidden secrets, and above all, ruthless enemies. Not only this, but the universe is also expanding beyond the Soonyang family from Reborn Rich Season 1.
As shared by a member of the Artist Company:
"This project is strategically designed for the global market. From the early planning stages, we’ve been crafting a story and characters with international audiences in mind."
Following this news, fans would be curious to know if Song Joong Ki will be a part of Reborn Rich Season 2. As of now, the makers haven't confirmed his return as Hyun-woo, but who knows if he makes a cameo?
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Has Song Joong Ki shared any update on returning as Hyun-woo in Reborn Rich Season 2?
No, Song Joong Ki hasn't shared any insights or comments about Reborn Rich Season 2. Since it's only been a few days since the renewal news, not much has been revealed about the cast and the show's timeline.
The Artist Group mentioned incorporating a whole new set of actors for a fresh and bigger storyline:
"We aim to create another legendary season with a fresh casting and a script that lives up to the scale of the expanded world."
The production began in May 2025, and currently, there is no release date announced. Till then, fans can rewatch Season 1 and enjoy Song Joong Ki's portrayal of the character.
As for his other projects, the South Korean actor recently starred in the film Bogotá: The City of the Lost, in which he plays the lead role of Guk-hee. Some of his hit K-dramas include Arthdal Chronicles, The Innocent Man, and Sungkyunkwan Scandal.
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