'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAGAAoDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAUG/8QAIhAAAQMEAAcAAAAAAAAAAAAAAQADEQIEBSEWIzFSVJHR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAXEQEAAwAAAAAAAAAAAAAAAAABAAIh/9oADAMBAAIRAxEAPwDQYi1cfvL0uOcvIUF0DU6p6VQB2mNmJ0pHD2H8Mez9RENclNlXZ//Z'%3E%3C/image%3E%3C/svg%3E)
Sawyer Hemsley, who is the co-founder and Chief Brand Officer (CBO) of Crumbl Cookies, has openly declared that he is gay.
In an Instagram post shared on August 25, 2025, he said:
“The truth is, over the past few years I’ve come to understand and accept that I’m gay. It’s taken me a long time to really process this part of myself and even longer to feel comfortable enough to say it out loud.”
He added:
“For most of my life, I didn’t have the clarity to answer the questions or respond to the rumors. Coming to terms with it has been overwhelming and, at times, scary — but it has also brought me peace, joy, and authenticity that I wouldn’t trade for anything.”
According to his LinkedIn, Sawyer Hemsley’s company, Crumbl Franchising, is one of America’s fastest-growing gourmet cookie companies.
Continue to read more.
All we know about Sawyer Hemsley
Sawyer Hemsley is the co-founder of Crumbl Cookies. He founded the company along with his cousin, Jason McGowan, in 2017.
As reported by BinaryTides, he grew up in Preston, Idaho, with siblings Laken, Brett, and Channing. He graduated from Preston High School in 2010 and then moved to Logan, Utah.
According to his LinkedIn profile, Sawyer Hemsley attended Utah State University, where he completed his bachelor’s degree in Communication Studies, Marketing, and Multimedia. He later became the Vice President of Programming Events at the university as part of the Students' Association.
Hemsley worked as a Marketing Specialist at the university for five years before co-founding his company in 2017. In a 2023 interview, he shared how he got the inspiration to start Crumbl Cookies. He said:
“When DoorDash was introduced, Jason and I decided to bring a warm cookie concept to Logan, Utah where I was going to school. We wanted to deliver warm cookies to people's doors. We weren't experienced in baking at the time, so we tried different techniques.”
He added:
“We were YouTubing and reading books and bringing people in that were working in commercial bakeries at the time to teach and guide us. It took six months to get that one recipe for the chocolate chip cookie that we wanted. We knew we had to have something that was really good for us to be successful, so we started there.”
Sharing in the same interview, Sawyer Hemsley said that his parents opened the first franchise in Bountiful, Utah. His sister opened the next franchise in St. George, Utah.
Hemsley said that the mission of his company is “bringing friends and families together over a box of the best cookies in the world.” He said that their cookies are large, warm, homemade cookies that evoke a sense of nostalgia among the customers.
Follow SoapCentral for more updates.
Reply
