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On August 18, Fred Jewelry unveiled a new campaign featuring their global brand ambassador, BTS' Jin.
The new campaign came out in a collaborative effort with Harper’s Bazaar Japan. As stated in the magazine’s social media post, the theme of Fred’s latest campaign is ‘Catch the Sun.’ BTS' Jin endorsed the Force 10 collection of the luxe jewelry brand in the latest campaign.
The caption of the new post read:
“Jewelry brand FRED has released a new campaign visual featuring global brand ambassador BTS JIN. The theme is "Catch the Sun". In the dazzling light of Sunshine Jewelers, JIN embodies the bold spirit and limitless brilliance that the Icon Collection "Force 10" radiates. Check out the "Force 10" collection with a variety of stunning visuals that reflect the brilliant spirit of JIN,”
Fans were impressed with Kim Seokjin’s latest Fred campaign. Therefore, they inundated the internet with compliments for their beloved idol’s looks. One of them on X commented:
“He is unreal, the prettiest man alive. JIN FOR FRED JEWELRY. FRED GLOBAL AMBASSADOR JIN”
Fans swoon over BTS' Jin’s appearance in Fred Jewelry campaign
While some hailed BTS’ Jin as the prettiest man alive, others said he shone more than the jewelry pieces he wore.
“What is this??.. is this a beauty or jewelry advertisement??,” wrote a fan.
“Truly Worldwide Handsome His beauty is topnotch JIN FOR FRED JEWELRY. FRED GLOBAL AMBASSADOR JIN,” commented an admirer.
“He's shinier than the jewels, though let's not say that,” wrote a fan.
Some dubbed him multi-talented, while others praised the jewelry brand for making Seokjin their brand ambassador. Another fan said he looked elegant.
“Silver voice of Korea, global megastar Kim Seokjin, multi talented, all rounder, smart, wwh and a royalty king. JIN FOR FRED JEWELRY. FRED GLOBAL AMBASSADOR JIN,” commented another admirer.
“One of the best things that has happened to us. They know how to promote their brand & to use Jin's full potential & beauty. FRED GLOBAL AMBASSADOR JIN,” stated an admirer.
“Jin is such a elegant prince! That white sheer sweater & #FREDjewelry he’s wearing is truly so elegant it drives people crazy! JIN FOR FRED JEWELRY. FRED GLOBAL AMBASSADOR JIN,” another fan said.
BTS' Jin became ambassador for Fred in 2024
The Running Wild singer was officially appointed as the Fred Jewelry brand ambassador on July 8, 2024. The brand described Seokjin as a generational symbol that has made an impact with his talent and personality.
“As a true generational symbol, he has made a global impact with his talent and personality, continuing to inspire millions of fans worldwide. Both considerate and committed, with a perpetual smile and a great sense of humor, the eternal lover of life perfectly embodies the spirit of Maison FRED,” Jewelry brand stated.
Besides Fred Jewelry, BTS' Jin also became a brand ambassador for Gucci in 2024 shortly after his military return in June last year.
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