“He is the BRAND" : Netizens react as BTS' Jungkook garners over 2 million mentions in a day after Calvin Klein campaign launch

BTS' Jungkook’s long awaited Calvin Klein campaign finally dropped on October 28. The brand created buzz with teasers ahead of the idol’s campaign launch. With the release, BTS idol took over the social media, garnering more than 2 million mentions and 10 million engagements in just one day.

Fans of Golden maknae were ecstatic to witness their idol’s impressive impact. Consequently, his followers filled the media platforms with admiration for BTS’ Jungkook.

One of them on X called him the brand: “He is the BRAND. JUNGKOOK FOR CALVIN KLEIN #JUNGKOOKXCALVINKLEIN #JungkookForCalvinKlein.”

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@heavenIime

He is the BRAND 🔥🔥🔥 JUNGKOOK FOR CALVIN KLEIN #JUNGKOOKXCALVINKLEIN #JungkookForCalvinKlein

Netizens rejoice as BTS' Jungkook gets over 2 million mentions and 10 million engagements in one day with Calvin Klein campaign

One of his fans said that Jk is in the league of his own: “Jungkook proves time and time again even beyond music, whatever categories, he is a league of his own. Unmatched.”

Another fan said CK and Jk are perfect match: “Jungkook is lethally everyone’s dream Team @CalvinKlein is Ace Jungkook is brilliant to choose CK perfect match #JUNGKOOKXCALVINKLEIN #JUNGKOOK.”

An admirer praised BTS' Jungkook’s new campaign and called his impact incomparable: “Every bit is just fire, one you can't & don't want to put out. Impact on another level & incomparable #JUNGKOOKXCALVINKLEIN #JUNGKOOK.”

Another admirer commented: “I’ve never seen anyone who has it all—success, talent, impact, looks, millions of fans—and still stays humble. Yep, only one person fits that bill… and that’s definitely Jeon Jungkook.”

One of his followers said that BTS' Jungkook has a powerful aura: “Jungkook dominates the world. In this new campaign, he is incredible visually, dancing, he exudes breathtaking sensuality, a powerful aura. BEST AMBASSADOR. BIKER JUNGKOOK JUNGKOOK x CALVIN KLEIN #JungkookForCalvinKlein #JUNGKOOKxCALVINKLEIN #Jungkook #JUNGKOOK.”

Another follower said that Jeon Jungkook is an icon, star, and trend: “JUNGKOOK isnt just a name - it’s a moment, an icon, a vibe, a star, a trend. We expected this to happen and here we are, seeing this king trending each day of the week. GLOBAL PRIDE JUNGKOOK!”

BTS idol arrived for Calvin Klein SS26 in September

The Still With You artist made his debut appearance at New York Fashion Week on September 12. He showed up for Calvin Klein’s SS26 runway event. According to Insights (social media analytics firm), posts about Jk generated a $7.44 million in Earned Media Value (EMV), accounting for 30% of the brand’s total revenue.

For the first NYFW appearance, the youngest member of BTS sported a custom khaki suit from CK, paired with a matching vest. His accessories included multiple silver-toned earrings and a long neck chain featuring a chunky taco pendant.

Also read: “He is pure bliss”: Netizens swoon over BTS' Jungkook’s looks as Calvin Klein drops behind-the-scenes from his latest campaign shoot

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