From BTS’ j-hope to Beyoncé to PinkPantheress: Celebrities who attended Louis Vuitton SS26 Men’s Fashion Show in Paris

Louis Vuitton's 2026 Men's Fashion Show by Pharrell Williams kicked off at the Place Georges-Pompidou in Paris at 9 pm CEST. The front row was star-studded with international celebrities, including K-Pop idols like BTS' j-hope and Jackson Wang, along with Hollywood stars such as Jay-Z and Beyoncé.

While Beyoncé rocked her look in dark-wash jeans and a matching denim shirt cinched with a Western-style belt, Jay-Z matched her with a black leather jacket, black trousers, and a white shirt, coupled with black boots and a pair of black sunglasses.

The front row also included Omar Sy, Steve McQueen, PinkPantheress, Spike Lee, Emile Smith Row, and Victor Wembanyama.

Pharrell Williams had earlier taken over the creative director of Louis Vuitton's menswear in June 2023, and had influenced the spring-summer 2026 collection. The collection included louche retro tailoring and interesting combinations such as cargo pants paired with a shrunken sweater. Williams was also inspired by the influence of India's aesthetics and featured some models bringing trunks in ornate decoration.

Which other celebrities attended the Louis Vuitton SS26 Paris show?

Louis Vuitton's SS26 menswear collection, curated by Pharrell Williams, was presented in Paris on June 24. The audience included a star-studded cast of celebrities from worldwide, notably BTS members, Jay-Z and Beyoncé, Yuta, A$AP Nast, Jackson Wang, Selly Sy, Omar Sy, Tidiane Sy, Pusha T, Malice, Pio Marmai, Adekunle Gold, Jules Koundé, Tahar Rahim, Bradley Cooper, Steve Harvey, Marjorie Elaine Harvey, Gong Yoo, and more.

The Louis Vuitton show featured a collaboration of Indian creatives. The show's set was created by the founder of an architecture practice, Studio Mumbai, Bijoy Jain, while a Punjabi track called Yaara, co-produced by the Indian composer AR Rahman, made it to the soundtrack.

Despite the pomp and glamor of the recent show, Pharrell Williams had earlier faced backlash for his Louis Vuitton curation of a $1 million bag made from crocodile skin, which was described as "an insensitive declaration of global north privilege" by Fashion commentator Caryn Franklin in 2023. He had earlier been slammed by a PETA protester at a premiere of his animated film, Piece by Piece, in 2024, for his continued use of animal fur.

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