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PURPLE KISS 2025 tour is set to be held from October 5, 2025 to October 28, 2025 in venues across mainland United States. The tour is set to be part of the group's final activities, with the group set to disband in November 2025. The tour will be preceded by the group's first English-language record in August 2025.
General onsale will start on August 29, 2025 at 10:00 am CST via Ticketweb. Further details will be revealed on August 27, 2025, as per a post by Leo Presents, the organisers of the tour. Interested patrons will need to check the group's official socials to stay updated on such details.
The group announced the new tour via a post on their official X page on August 24, 2025:
PURPLE KISS 2025 tour dates and venues
The dates and venues for PURPLE KISS 2025 tour are as follows:
- October 5, 2025 – Charlotte, North Carolina
- October 7, 2025 – Washington, DC
- October 8, 2025 – Philadelphia, Pennsylvania
- October 10, 2025 – New York City, New York
- October 11, 2025 – Boston, Massachusetts
- October 13, 2025 – Columbus, Ohio
- October 14, 2025 – Detroit, Michigan
- October 16, 2025 – Chicago, Illinois
- October 18, 2025 – Minneapolis, Minnesota
- October 20, 2025 – Kansas City, Missouri
- October 22, 2025 – Dallas, Texas
- October 25, 2025 – Los Angeles, California
- October 28, 2025 – San Jose, California
PURPLE KISS will release their first English-language album, OUR NOW, on August 31, 2025. The album will be their second 2025 release, with the group having released their single album I Miss My... in July 2025. The group released Headway before that in December 2024.
The group talked about Headway in an exclusive interview with allkpop on December 9, 2024, with Na Go Eun stating:
"‘HEADWAY’ means moving forward, and it captures our ambition to follow our own path even at the various crossroads we encounter in life. Also, while watching the fans’ reactions during the ‘PURPLE KISS 2024 BXX TOUR,’ I got to know a little about what they like most about us. I think our efforts to satisfy our fans’ tastes are reflected in our music."
Yuki later talked about writing the rap part of Encore and Light the Way from the record, stating:
"I was involved in making the raps for “Encore” and “Light the way.” “Encore” was inspired by a Netflix show called ‘Wednesday,’ and I wrote the lyrics while thinking about the famous prom scene. “Light the Way” is a fan song, and it contains the lyrics that express the feelings I wanted to convey to our fans."
The group members also talked about their career together in the past years, with member Dosie stating:
"Our members have very diverse personalities, and I think we often create better stages by naturally imitating our musical tastes and expression methods."
Group member Swan later added:
"We don't have a leader, so we try to solve everything as democratically as possible. As we live together, our understanding of each other deepens, and we have more moments of support rather than conflict."
PURPLE KISS consists of Na Go-eun, Dosie, Swan, Ireh, Yuki and Chaien. The group also had another member, Park Ji-eun, who left the group in 2022 due to poor health. The group is known for EPs like MemeM and Geekyland.
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