H&M is marking the 20th anniversary of its famed guest designer collaborations with the re-release of selected pieces from its past collections. The Swedish fashion retailer will offer a curated selection of items, which were released previously and loved by the fans.
The first drop will begin in Paris Lafayette on October 24, with subsequent releases in major cities around the world till October 30. In a total of seven stores around the globe, the series of pre-loved items re-launch will take place. Some major designers featured in this re-launch are Karl Lagerfeld, Sonia Rykiel, Rabanne, and others.
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H&M's designer collaborations started in 2004 with Karl Lagerfeld, who was the creative director of Chanel at that time. The initiative brought high-end fashion to a broader audience.
Over the years, this collaborative approach reshaped the relationship between designer labels and high-street fashion. The celebration of two decades of designer collaborations comes as part of the brand's efforts to promote sustainable fashion practices, the official press release says.
Ann-Sofie Johansson, the Creative Advisor of H&M highlighted the company's vision for these collaborations. Below is what she had to say about this celebration:
"Our aim was to introduce the world of fashion to consumers globally, while showcasing our connection to strong, thoughtful and original design. It connects to the fundamental ethos: that quality and creativity should be available for everyone."
The collections included in the re-release, span collaborations with a variety of high-profile designers. It includes Lagerfeld, Stella McCartney, Versace, Moschino, and Balmain, among others. The pieces come from collaborations that took place between 2004 and 2023. This will allow the fans of the brand to purchase iconic pieces that have a high demand in the resale market.
The launch series starts on October 24 and will go on till October 30, before going online on the brand's website on October 31. Below is a chronological list of the dates and stores, where this re-release of pre-loved items is going to take place, respectively.
- France – Paris Lafayette, Thursday 24 October
- UK – London Regent Street, Friday 25 October
- Milan Duomo, Saturday 26 October
- United States - New York Soho, Sunday 27 October
- Spain – Barcelona Paseo de Gracia, Monday 28 October
- Sweden – Stockholm Götgatan and Drottninggatan, Tuesday 29 October
- Germany – Berlin Mitte, Wednesday 30 October
- Online – HM.com, Thursday 31 October
These items were mainly sourced from partnerships with the second-hand platform Sellpy and vintage retailers. Fashion fans will be able to access these items from anywhere in the world from October 31, via the official website of the brand.
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