A Ma Maniére, established by James Whitner in 2015, is a luxury streetwear label rooted in Atlanta, Georgia. As a member of The Whitaker Group, which encompasses various prominent streetwear and sneaker retailers, A Ma Maniére has successfully carved out its foothold in the fashion and apparel industry.
A Ma Maniére has teamed up with Nike and its subsidiary Jordan Brand for a series of eagerly awaited sneaker launches that have solidified their place in sneaker culture over the years. These partnerships are renowned for their intricate storytelling, exceptional craftsmanship, and refined, sophisticated designs that embody the brand’s upscale take on streetwear.
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The Nike website introduces the collaboration as:
"As elements of the city's culture are seen echoing around the world, there is one store that makes sure Atlanta is always one step ahead. A Ma Maniere opened the doors to its Atlanta location in 2014, and have since gone to establish themselves as one of the most influential and forward-thinking retail destinations in the county."
To celebrate its 10th anniversary, the brand is collaborating with Nike, the Jordan label, and Converse on the project "While You Were Sleeping." The project consists of six sneakers, and the A-Ma Maniére x NIKE Air Max 95 (W.Y.W.S.) sneakers are part of the anniversary collaboration.
The official A Ma Maniére describes the six-sneaker collection as:
"The special “While You Were Sleeping” collection features six iconic silhouettes reflecting a decade of cultural impact and commitment to classic, timeless luxury. In a landmark moment for the brand, this collection includes models from all Nike brands for only the second time in Nike Inc. history."
The collection launches on October 25, at 3 pm GMT, on the official website of A Ma Maniére, The Whitaker Group stores, the official website of Nike, the SNKRS app, and select retailers. The shoes are priced at $190 with sizing ranging from Women 5/Men 3.5 - Women 16.5/Men15.
A Ma Maniére x NIKE Air Max 95 “While You Were Sleeping" (W.Y.W.S.) sneakers: details explored
During this year's Paris Fashion Week, A Ma Maniére announced its upcoming self-designed Air Max 95 in collaboration with the Swoosh label. They will be releasing two Air Max 95 in different colorways. One will be released this October 25 in "Burgundy Ash" or "Dark Violet Ore," and the other will be released in the Spring of 2025 in "Black/Violet" or "Black Violet Ore."
This design is a masterpiece, showcasing the shoe's signature gradient pattern as a backdrop for an elegant color scheme. The gradient flows seamlessly from soft violet to rich burgundy and black, beautifully accented by visible stitching on the upper, which lends a handcrafted quality to the sneaker. Premium leather details on the mudguard and lace harness elevate the overall luxury of the shoe, while the slender roped laces complete the sophisticated look with a touch of refinement.
With the worldwide success of the Air Jordan 3, A Ma Maniére went on to collaborate with the Jordan label over sneakers such as Air Jordan 1, Air Jordan 2, and Air Jordan 5, each flaunting high-end, attention to-detail designs, with minimalist aesthetics that pronounce class.
The Air Max 95 variant is easily recognizable due to its unique gradient pattern that transitions from vivid violet to deep burgundy and black with a close-knit design, such as the exposed stitching at the top. This highlights the color palette's depth and sophistication. The leather accents on the mudguard and lacing harness highlight the exquisite craftsmanship for which A Ma Maniére is known. The shoe is finished with thin looped laces that give it a refined and premium appeal.
The will be available on October 25, at 3 pm GMT on the official A Ma Maniére website, The Whitaker Group stores, the official Nike website, the SNKRS app, and select retailers.
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