Who is Jordana Guimaraes? Fashionnovation co-founder set to launch new show 'It Can Be You' 

Jordana Guimaraes is a Brazilian entrepreneur who empowers women to drive change in the fashion industry. She is one of the co-founders of Fashinnovation, an organization that unites fashion leaders in discussing sustainability, diversity, and innovation technology. She co-founded the organization with her husband, Marcelo Guimaraes, in 2018 during New York Fashion Week.

Guimaraes has been around for more than 20 years. Her background in public relations and marketing was helpful to her in working with established brands like Lanvin and Nina Ricci. She then shifted to social causes, specifically leveraging fashion to raise awareness about homelessness.

Now, she is expanding her work with a new show and podcast, It Can Be You. The show will have real people's stories and struggles. The focus is to raise awareness and show how people from all walks of life have more in common than they possibly realize.

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What is Fashinnovation, and why was it created?

Fashinnovation was initiated to bring together fashion leaders. It provides an arena where individuals can discuss ideas that can better the industry. They include making fashion more sustainable, utilizing technology optimally, and enabling people from all walks of life to be a part of it.

Since its inception, Fashinnovation has hosted more than 600 founders and CEOs. Events are held during New York Fashion Week and involve collaborations with organizations such as the United Nations and Parsons School of Design. The platform hosts live conversations, panels, and interviews online and in person.

Jordana Guimaraes thinks that the most innovative ideas are from the community. She is committed to bringing in voices that are usually excluded. Through this, she hopes the fashion world can be transformed for the better, in ways that involve more people and save the planet.

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What is The NYLON Project, and how does it connect to Jordana Guimaraes' mission?

Jordana Guimaraes launched The NYLON Project in 2016. This project aimed to increase awareness of homelessness in New York City. One of its biggest events took place during New York Fashion Week. It raised awareness by combining fashion with actual narratives from homeless individuals.

As part of this endeavor, Guimaraes authored a book called It Can Be You. The book contains stories of both influencers and homeless people. The purpose is to demonstrate that anyone can experience hard times. The message is straightforward: People are more linked than they realize.

This work is part of Guimaraes' bigger objectives. She employs fashion and media to evoke empathy and fund causes that have an impact on many individuals. The NYLON Project is one method that she uses to get the world of fashion to consider its contribution to society.

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What is Jordana Guimaraes' new show It Can Be You about?

Jordana Guimaraes is now also introducing a show called It Can Be You, based on the book. Larry Namer, who founded E! Entertainment, will produce the show. The show will depict actual tales of the strife and strength of individuals from various backgrounds.

The emphasis of the show is to bring out how individuals cope with difficulties. It will discuss themes such as loss, professional struggle, illness, and others. The intention is to provide a platform on which individuals feel heard and understood. It also seeks to shatter stereotypes.

The series supplements Jordana Guimaraes' previous work by presenting an alternative approach to narrating human stories. It resonates with her aim to create a more compassionate world, both within and beyond fashion. Through honest dialogue, she aims to be a catalyst for change.

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Jordana Guimaraes is applying her fashion experience to raise awareness about significant issues. From beginning Fashinnovation to assist in making fashion more inclusive and sustainable, to initiating shows and books that share human narratives, she is building platforms that unite people. With her latest show, It Can Be You, she is further demonstrating that every person has a tale to be listened to.