When did GISELLE become ambassador for Loewe? Japanese singer poses for the brand’s Paula Ibiza 2025 campaign

GISELLE, one of the members of K-pop group Aespa, has been gaining popularity in the fashion circle. On March 1, 2024, she was unveiled as the newest global brand ambassador for the luxury fashion brand Loewe. It was the start of her partnership with the house.

To mark her debut as an ambassador, she attended the Loewe Fall-Winter 2024 Pre-Collection Show in Paris. She posed with Loewe’s creative director, Jonathan Anderson, and represented the brand during the fashion event. This was her first public appearance in an official capacity as Loewe's brand ambassador.

In April 2025, she returned to the spotlight as part of Loewe Paula’s Ibiza 2025 campaign. The campaign featured her alongside well-known names like Sophie Wilde and Jamie Dornan. The photoshoot took place in Portugal and showed a beach-themed style, fitting the collection's theme.

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When did GISELLE become a Loewe ambassador?

She was officially named a brand ambassador for Loewe on March 1, 2024. The announcement was made by Loewe on its official social media platforms. It was also reported by different fashion and entertainment sources online.

Her debut as an ambassador was during the Loewe Fall-Winter 2024 Pre-Collection Show. It was held in Paris, and she was photographed alongside Loewe creative director Jonathan Anderson. Many fans considered this a big break in her solo career beyond music.

Prior to this, she had not collaborated with Loewe in an official capacity. Her hiring was the beginning of a new venture. She became part of other celebrities who speak on behalf of the brand globally. Her job brings together the fashion and K-pop worlds.

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What is Loewe Paula’s Ibiza 2025 campaign?

The Paula’s Ibiza campaign is a yearly project by Loewe. It focuses on travel and summer fashion, with collections inspired by the island of Ibiza. The 2025 edition of the campaign launched on April 10, 2025, through Loewe’s social media and website.

GISELLE joined actors Sophie Wilde and Jamie Dornan in this campaign. The campaign was filmed in Portugal and showed light, easy-travel clothes. The clothing and accessories also used the vacation and beach vibes typical of Paula's Ibiza.

The campaign images and videos featured her in group photos and individual pictures. She appeared in a number of online posts and reels on Loewe and Aespa's pages. The fans responded positively, expressing their support on platforms such as Instagram, Twitter, and Reddit.

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Why is GISELLE’s role with Loewe important?

GISELLE's collaboration with Loewe demonstrates how K-pop idols are venturing into global fashion. By becoming a brand ambassador, she bridges her music career with luxury branding. It also demonstrates her growing influence beyond Korea.

This role helps Loewe reach younger audiences, especially fans of K-pop, with GISELLE’s popularity bringing more attention to Loewe’s campaigns. Her online presence adds value to Loewe’s brand image. Fans are more likely to engage with the brand because of her.

For GISELLE, this is part of her own development. Having her name out there as part of an international campaign makes her more visible. It also adds to her portfolio outside of her work with Aespa. This can lead to further fashion possibilities for her in the future.

As she remains active with Loewe, enthusiasts can look forward to seeing her appear in more of their collections and campaigns. Her fashion ambassador journey is just getting started.

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