Justin Bieber revealed his new clothing line, SKYLRK, in an Instagram post. The singer has been hinting at the brand for a couple of days now with the apparel and accessories photo. On April 3, Bieber also changed his Instagram profile picture to the SKYLRK's logo in red color.
He also tagged the brand page, which gained over 160,000 followers in one day.
Before the name reveal, Justin uploaded a post with a range of SKYLRK items, including a red hoodie, sunglasses, and a phone case. The post was also shared by Hailey Bieber on her Instagram stories. While it grabbed his fans' attention, users were not sure whether it was related to a new brand reveal.
Justin has also been uploading photos of birds, particularly Skylarks, which can be a possible hint from the singer's side to the fans on the upcoming brand.
Fans react as Justin Bieber reveals his brand, SKYLRK
The news of SKYLRK soon went viral after Justin Bieber shared it on his Instagram stories and page.
Outlander Magazine, which goes by the X handle @StreetFashion01, also shared images of SKYLRK's items, which included footwear, sunglasses, sweatshirts, and phone cases. The post grabbed the attention of users, who, as always, penned their thoughts in the comments.
A user, @Southcarhartt, commented,
"So it’s basically yzy & skims"
Another user, @badboiruss, wrote,
"his line is about to be so good"
One more user, @fashions_smo, posted,
"Honestly Looks really cool"
A Hailey Bieber fan, @rhodesjournal, wrote,
"Watch this become a couple's trend. Skylrk for the boys and Rhode for the girls"
Another user, @thatkidjppp, tweeted,
"Yeezy's impact on fashion will always amaze me. Ye the goat 🐐 !!"
Justin Bieber says goodbye to Drew House
After the announcement, Justin Bieber uploaded an animated reel of him entering a house with Drew House logos on it. Justin launched Drew House, a clothing brand, in 2018 with Ryan Good. The name came from Bieber's middle name, Justin Drew Bieber.
However, in the new animated reel, Bieber is shown burning the Drew House with SKYLRK matchsticks and going back with his wife, Hailey Bieber, and son. Fans speculate this could be a new beginning for Bieber and a welcome to his new era.
Justin Bieber has yet to announce the final launch date and prices of the products, which will be available at SKYLRK. Interested customers can follow the brand's Instagram page to stay updated.

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