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Sydney Sweeney and Emily Ratajkowski stepped out in New York City for Kérastase’s latest campaign called The Gloss Girls. The pop-up event was held at Lavan New York and aimed to highlight the brand’s focus on glossy, healthy hair. Both stars appeared in matching white-toned outfits and glossy waves, staying close to the campaign theme.
The event took place in NYC’s Meatpacking District, and featured spring floral decor. Sydney Sweeney and Emily walked hand in hand and posed for the cameras, capturing attention with their coordinated outfits. They also shared playful moments online. Sydney posted a photo pouring hair product into a wine glass, with the caption:
“enter my glossy world.”
The brand chose to pair two popular names from film and fashion, both showing off sleek hairstyles and spring-ready looks. The overall styling focused on healthy hair, minimal makeup, and fashion-forward outfits.
Many fans took to the comment section of the brand's official Instagram page, to post their views:
"Iconic duo!! Love seeing these two queens together," said a fan
"im obsessed," said another fan
"Looks great proud of @jilliannlamanno for being a part of this launch!" said a fan
"Beauties," remarked a fan
"Queens," remarked another fan
"Real life barbie," said a netizen
"Gorgeous," commented a fan on Instagram
What did Sydney Sweeney and Emily Ratajkowski wear?
Sydney Sweeney wore an off-white satin mini dress. The dress had a ruched skirt, adding a bit of texture. She matched the dress with white peep-toe sandals, and her accessories included a pearl necklace and rectangular sunglasses. The whole look was soft but clean, meant to feel fresh and polished.
Emily Ratajkowski chose a fitted ivory midi dress that had a plunging neckline and hugged her shape. She wore thin-strap heels and carried a vintage chainmail purse that added contrast. Her silver nameplate necklace added a personal detail. Both kept their outfits light in color and simple in design.
Together, their outfits looked planned but not too matched. They were not identical, and yet they fit into a theme. The color choice was likely intentional to match the glossy hair theme and spring setting. It helped that the backdrop included flowers and natural light. The styling made the event feel modern and seasonal.
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How did Sydney Sweeney and Emily Ratajkowski match their hair for the Gloss Girls campaign?
Hair was the focus of the campaign, and both Sydney and Emily opted for loose, glossy waves. Their hair had volume but was styled in a way that looked neat. This was done to highlight the effect of the brand's products.
Emily Ratajkowski’s hair was especially noticed, for she has lately received criticism online for her haircut. The shaggy mullet style with wispy bangs was seen as hard to style. For this event, she slicked her bangs back and created soft waves. She parted her hair down the center, and credited Kérastase for helping her style it well.
Sydney Sweeney’s waves were more classic. She wore her blonde hair brushed out, with a shine finish. Her style was less complicated but still fit the theme. Both celebrities kept the focus on healthy-looking hair with volume and gloss. It aligned with what the brand wanted to show in their campaign.
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What kind of makeup did they wear for the shoot?
The makeup on both stars was simple and light, matching the overall spring and beauty focus of the event. Their makeup did not overpower the hair or outfits.
Sydney Sweeney wore neutral tones. Her foundation had a light coverage with a dewy finish. She had soft pink lips and light blush. Her eye makeup was also soft, with natural shades. This helped keep her look balanced and fresh.
Emily Ratajkowski’s makeup followed a similar path. She went for a slightly more defined brow, though her skin had a similar glow. Her lips were kept nude, and her eyes had a bit of mascara and shimmer. The makeup choices were likely done to allow the hair to remain the center of attention. This gave the whole shoot a more real and clean style.
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Trending
The Kérastase Gloss Girls event was styled to show glossy, healthy hair through the lens of fashion. Sydney Sweeney and Emily Ratajkowski gave the campaign life by wearing coordinated outfits, soft makeup, and styled waves. The event used a clean and modern approach, and the goal was clear: To promote healthy hair in a stylish and simple way. With both stars engaging fans online and offline, the campaign made a visual statement.
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