Damson Idris, an English actor, has launched a jewelry brand, Didris. The name is a combination of his first name and surname. According to the actor, the brand is inspired by his mother, Silifat Idris. The actor shared the story behind the brand by saying,
"It all started from my mother, really, who is actually the source of many of my inspirations. She, in her 20s, would buy gold in Nigeria, and she’d travel all around Europe, but more specifically, London — she’d go to Hatton Garden. She’d sell that gold, turn a profit, bring it back to Nigeria and invest in real estate."
The brand sells a range of jewelry, including necklaces, earrings, rings, bracelets, and cuffs. It focuses on using traditional methods to make creative designs by skilled artisans.
Damson Idris surprises his mother with his new jewelry line, Didris
On January 22, Idris uploaded the first post on Didris's official page, surprising his mother on the video call. In the reel, he was seen showing his mother the jewelry pieces, now available on the brand's website. He started the reel by saying,
"Remember when I told you I was going to make a jewelry brand, and I told you it was inspired by you and your amazing story that you told me and everything. "
The actor also gave details about the pieces on the call by saying,
"A lot of it is inspired by, like, Nigeria. It's all obviously Kimberly-approved, and it's made in Botswana, Namibia, and South Africa."
The announcement post got positive reactions from fans who supported the actor and praised him for honoring his mother. As of now, the brand has limited jewelry pieces available starting at $3750.
Statement pieces from Didris by Damson Idris
The pendant necklace is the first statement piece that comes in 18k yellow and rose gold and weighs 51 grams. The necklace and pendant are decorated with 49 diamonds and features a green tourmaline stone in the middle. The necklace comes in a rope design and retails for $15,750 on the brand's website.
Another signature item, a thin cuff, comes in 18k yellow gold and retails for $23,500. The item weighs 48 grams and is decorated with diamonds, pink sapphires, and emeralds.
The third signature item is a beaded necklace that retails for $37,950 and is made of 120 grams of 18k yellow gold. The necklace is further decorated with 120 diamonds and one emerald in the middle.
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As per the brand, the pieces are handcrafted and might take up to one and a half months to deliver. The brand is also giving customization options, which customers can take advantage of to add their own style to the jewelry.
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