TikTok has officially dubbed October 1 an unofficial holiday celebrating love, relationships, and the arrival of autumn. The trend, which has captured millions' hearts, is not new but has resurfaced again this year. While its origins remain unknown, the trend revolves around Girl In Red's song, We Fell in Love in October.
In the song, the artist sings about falling in love with a girl and being in a relationship with her. The song has since become popular, not only in the LGBTQ+ community but across every kind of relationship.
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Read more about the unofficial holiday that has taken TikTok by storm
While the trend may have been an initial hit in the WMW community, it has since become the go-to for all kinds of couples. Men use it for their girlfriends, fathers for their daughters, and so on. And so, on October 1, everyone takes to the platform to celebrate their loved ones. The lines that most often make it to the TikTok videos are:
"You look so pretty and I love this view / We fell in love in October / That's why, I love fall," and "My girl, my girl, my girl / You will be my girl."
Notably, the trend isn't restricted to couples. Single people also render their take on the audio clip, wishing they had someone just in time for the official-unofficial holiday to roll around. Other people use it to post clips or ideas for a date night they'd want to have one day.
Several factors can contribute to the holiday's popularity, such as the allure of the imminent season and the coziness that comes with it, and more technical reasons, such as social media culture in and of itself and the use of hashtags like #October 1st.
Akin to, and as if it weren't enough, February 14, the holiday, is yet another day to celebrate all things joyous and loving. The trend started in 2023, and it's safe to say it has sparked many reactions since then, including memes and jokes.
The trend has garnered over 50.5 million posts on TikTok and well over billions of views. One user on TikTok posted a clip with the audio, and the caption read:
"POV: U at 1 of October watching stories" as it showed them scrolling though TikTok."
Another used the same audio for a video that accumulated over a million views:
"Hoping I get posted for October 1."
Marie Ulven, a Norwegian indie-pop artist who also goes by the stage name Girl in Red, is the singer behind the song that is dominating TikTok today. Some of her other famous songs include "I Wanna Be Your Girlfriend" and "Girls."
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