Singer and businesswoman Beyonce appeared to backlash trollers with a new post. Previously, she posted a Cécred promotional video in which internet users accused her of wearing a wig. However, in a new video posted on September 9, 2024; she flaunted her long natural hair and gave a behind-the-scenes glimpse of her hair care and wash day routine.
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Netizens reportedly claimed in the previous video that Beyonce did not wash the edges of her hair, implying that she wore a wig. In the recent video, she asked the hairstylist to use the product, ‘especially on the edges.' However, her fans couldn’t hold on to their reactions to the hair care routine. One Instagram user wrote:
“Sis said ‘look at those edges, look at that length, look at those follicles. Pretty as hell, au naturale, trollin’ on folks.”
Instagram users commented that the video was meant to backfire on the trollers. Here is a selection of the responses:
“She dragging all of y’all who complained about not seeing her real hair or her use the products. Her voice is so satisfying on this edit.”
“She said get into them strands coming out them hair follicles I know the haters heard that loud and clear. I love when she give us little personal peeks into her beauty routines!”
“I love how Beyoncé is showing off her REAL LONG HEALTHY HAIR!! You can’t sell me anything if your hair isn’t healthy. Cécred girlies know it’s quality products.”
Interestingly, netizens could not get over the hoodie Beyonce wore towards the end of the video. According to a few Instagram users, the hoodie deserved an Oscar. Below are some of the reactions:
“Not mother clocking the haters once again. And this hoodie needs an Oscar.”
“Lmaoo I love Bey she’s so random and real, like all that for a hoodie? She just like me fr.”
“After all that work, a satin lined hoodie would be perfect. @beyonce can we upgrade you?”
Beyonce denounced the myth about long hair and wig
On April 22, 2024, Cécred released a video glimpse into the Crazy In Love singer's hair-care day. It began with her stylist giving her hair a quick rinse and lather. She mentioned they used a layer of Cécred’s Fermented Rice & Rose Protein Ritual to protect her freshly-colored hair.
Following that, a clip showed her applying a deep conditioner, with the singer expressing her love for the product in the voice-over. While her hair was still wet, she applied some Moisture Sealing Lotion to prep it for straightening.
“The stigma and misconception is that people who wear wigs don’t have long and healthy hair. That's some bulls**t because it ain’t nobody's business,” Beyonce said in the video.
Once her hair was washed, she moved on to styling. She blow-dried it using the medium setting to minimize heat damage. For the final step, she used a pressing comb to smoothen her hair before finishing with a flat iron for a sleek look.
It was Beyonce’s lifelong dream to create a line of hair care products that allowed her to bring some of her mother’s teachings to life. Cécred focuses on the specific needs of textured hair that struggles with moisture and strength. The firm’s objective is to honor traditional rituals while incorporating modern science to create new, sacred routines.
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